Website Policy

Last updated: 15.04.2021

The website of Smart Benefit Technologies d.o.o. Belgrade (SBT) – https://www.benefiti.rs (Website) – uses a number of different technologies, some of which we control ourselves (first party) and some of which are controlled by third parties (third party). These technologies include, but are not limited to, cookies, scripts, fonts and images (Technologies). These Technologies primarily collect your data to provide a better user experience on the Website, personalise content for visitors, support our marketing activities, and enable social network functions.

Full details about our data protection practices can be found in our Privacy Notice.

This Website Policy (Policy) applies exclusively to the official and only valid Website of our company. Technologies used by our Benefiti.rs platform are not subject to this Policy.

What Technologies do we use?

About Cookies

Cookies are small text files containing a set of data needed to identify an individual visitor's internet browser. Our Website sends them to the visitor's browser when the Website is visited, and they are stored on the visitor's computer, tablet or mobile device (Device). Examples of cookies include login credentials, items in your online shopping cart, and tracking identifiers.

Our Website uses both session (temporary) and persistent cookies. Session cookies are automatically deleted when you close your browser. Persistent cookies remain stored until a set expiry date, unless deleted by the visitor earlier.

Who sets them?

The Website uses both first-party cookies (set directly by us) and third-party cookies (set by third parties who provide us with support services for the proper functioning of the Website, advertising or analytical research).

Which cookies do we use?

  • Analytics/performance cookies - Used to collect data on how visitors use our Website, which pages are most frequently visited, and how long visitors spend on our Website.
  • Functionality (preference) cookies - Used to enable the Website to remember visitor choices (language, region and other elements) to provide an optimal user experience.
  • Targeting (marketing) cookies - Used to collect information for displaying targeted advertising content and measuring the effectiveness of advertising campaigns.

Non-Essential Cookies

We use these for business purposes not strictly necessary for the functioning of the Website. The following technologies are in use:

Functionality Technologies

Cookie nameProviderPurposeDuration
langLinkedInRemembering selected language version of the WebsiteSession

Analytics/Performance Technologies

Cookie nameProviderPurposeDuration
_gaGoogle AnalyticsWebsite usage analysis2 years
_gat_gtag_UA_87368058_6Google AnalyticsThrottle request rate on high-traffic websites1 day
_gidGoogle AnalyticsWebsite usage analysis1 day

Marketing Technologies

Cookie nameProviderPurposeDuration
_fbpFacebookDelivery of advertising products3 months
frFacebookUnique ID combination for targeted advertising3 months
bcookieLinkedInTracking use of embedded LinkedIn services2 years
UserMatchHistoryLinkedInTracking visitors for relevant ad display29 days
lidcLinkedInTracking use of embedded LinkedIn services1 day

Services We Use

Our Website uses various third-party services to provide you with an optimal experience. We currently use: Google Analytics, Facebook and LinkedIn.

Visitor Consent

Storing all non-essential Technologies on the visitor's Device/browser implies that the visitor is aware that the Website uses Technologies and has consented to this in accordance with this Policy. The visitor may freely choose to block all Technologies except those necessary for the Website to function, or accept all Technologies. Consent may be changed or withdrawn at any time.

Amending/Withdrawing Consent

Visitors may at any time influence how Technologies are used by adjusting the settings of their internet browser. Please note that if you do not give or withdraw your consent, access to some Website content or features may be limited.

Changes to this Policy

If this Policy is amended or supplemented, we will include the date of the latest version and notify you of any changes in a timely manner.

Contact Us

We are available to answer all your questions about data protection or the use of Technologies on our Website. You can reach us at: gdpr@benefiti.rs.